Experiential Marketing

A Dirham A Day

A Dirham A Day was conceptualized to give back to Al Gurg Group's unsung heroes, during the month of Ramadan. This initiative celebrated their efforts and recognized their valued contribution. Throughout the month, boxes were placed at various locations in Dubai, with social and traditional media outreach, informing people to contribute a single dirham per day. At the end of month, all money collected from various locations were accumulated and split between the admin, warehouse and office staff. This was presented to them as a surprise by the Group CEO. With the success of this initiative in 2021, it was renewed again in 2022.