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ARHAM KIDWAI
Experiential Marketing
Pieces Of Our Past
Pieces Of Our Past was an interactive and exclusive single day activation at Roasters Al Wasl, Dubai. Roasters prides itself on it's Emirati heritage and as an ode to this heritage, we collaborated with sneaker designer Richard Cooke to create 4 unique pairs of customised sneakers, each one representing a historic landmark in the UAE that hasn't changed with time. These sneakers were displayed as a gallery, with VIP attendees from the sneaker, design and fashion community attending the pop-up, viewing the sneakers, bidding on them and taking part in a panel discussion about the growth of sneaker culture in the UAE.
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